Online Auto Retailer Vroom Expands Houston Presence With Launch Of Last Mile Concierge Experience

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HOUSTON – (COMMERCIAL THREAD) –Vroom, Inc. (Nasdaq: VRM), a leading ecommerce platform for buying and selling used vehicles, today announced the opening of a new hub in Houston, which will create a more personalized aisle experience for nearly 7.1 million people in over 455 postal codes within a 75 mile radius. The hub will also allow Vroom to inspect, detail and place temporary labels on all cars delivered or picked up in Texas.

The Last Mile Hub represents Vroom’s ongoing commitment to Houston, where the company has been delivering vehicles since 2012 and employing more than 900 people in the region through the company’s reconditioning center, Last Mile hub, offices of management and dealer Texas Direct Auto and Sell Us your Cars Locations.

Vroom’s mission is to provide the best possible aisle experience for delivery and pickup, especially as the pandemic has increased consumers’ appetites for remote car buying and selling. With a focus on customer service, Vroom takes a unique approach by recruiting employees with hospitality and customer service experience for its Last Mile hubs, which in addition to delivering thousands of vehicles this year, also helped local customers celebrate great moments, including a surprise birthday. and graduation ceremonies.

Vehicle transactions by Vroom customers in the Houston area included a 144.6% increase in purchases from H1 2020 to H1 2021 and an increase in cars sold to Vroom of 624.4% over the same period . The company now offers a more personalized concierge experience, where customer advisers transport cars directly to the aisles of local car buyers on Vroom-branded trucks and show them how to use their new vehicles. Last Mile’s hub expansion efforts are led by Mary Kay Wegner, Vroom’s Logistics Director, and her team, including Vice President of Transportation John Piatak. The new Last Mile hub will be located in Stafford, Texas, as part of the 293,000 square foot reconditioning facility.

Vroom’s reconditioning center in Houston has nearly 400 employees who recondition and inspect vehicles to ensure they are clean and ready for delivery before they are returned to customers. Through a partnership with Advance Auto Parts and its Carquest Technical Institute, Vroom invests in its people by providing employees with free automotive career path certifications, automotive service excellence training and interactive online learning. advanced, on site.

“As Vroom’s business continues to grow, we are committed to investing in the Houston area, from expanding our physical footprint to hiring more local workers, to delivering new services to our valued customers. customers, ”said Mary Kay Wegner. “Creating a more personalized aisle experience, deploying more local hubs across the country, and expanding our senior logistics team have been high priorities for us, so we’re excited to launch this offering in Houston, one of our cities of. ‘origin.

Using its e-commerce platform and data-driven technology, Vroom offers thousands of low mileage reconditioned vehicles with delivery to consumers anywhere in the United States. for the customers. Besides offering a better way to buy a used car, Sell ​​us your Vroom car® The offer allows customers who want to sell or trade in their cars to receive appraisals in minutes, attractive market-based prices, hassle-free loan repayments and convenient vehicle pick-up. Vroom also owns and operates the Texas Direct Auto brand in the Houston area.

For more information on Vroom’s car buying and selling options, visit Vroom.com.

About Vroom:

Vroom is an innovative end-to-end e-commerce platform designed to provide a better way to buy and sell used cars. The company’s scalable, data-driven technology brings all phases of the car buying and selling process to consumers wherever they are and offers a wide selection of used cars, transparent pricing, financing competitive, as well as door-to-door pickup and delivery. Vroom is based in New York and Houston and also operates the Texas Direct Auto and CarStory brands.


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